90 percent of a child’s brain is developed in the first five years of their lives. Early exposure to educational environments contributes significantly to a child’s future academic success. The Go Early Go Forward campaign’s primary goal is to promote the value of public Pre-K and early learning settings and to support primary caregivers in the early identification of critical academic milestones, so students enter their academic career with the foundational skills necessary for success.
This campaign was co-developed by 10 Tarrant County ISDs and community based early learning leaders, serves caregivers with information on their enrollment district, and shares powerful stories that lift reasons why caregivers should send their children to public Pre-K and early learning settings.
Over the several months spent developing this campaign, we listened to parents and early education leaders in our community and learned that there are strong feelings associated with sending a child to early learning. “Are they ready?” or “Where would they go?” are only a few questions a caregiver may ask themselves when faced with sending their child to early learning. It became evident that we had an important story to tell. We needed to craft messaging that could illustrate the love Tarrant County educators have for their students, and how desperately educators want to see their students succeed. A priority with this campaign messaging was ensuring that caregivers see that their children feel loved and have every opportunity to thrive and succeed in Tarrant County public Pre-K and early learning settings.
Campaign Example
This campaign promotes two free and simple-to-use tools, The “Find Early Learning” tool and the “Ages and Stages Questionnaire” (ASQ). Our “Find Early Learning” tool connects parents and caregivers directly to their enrollment district. By typing in their home address, they have all the information necessary to take the next step to enroll their child. Along with a list of open enrollment districts, the “Find Early Learning” tool also displays additional high-quality options for infants and toddlers. The ASQ screener identifies a child’s strengths or areas where a child may need encouragement or support and directs parents to helpful resources. By creating these simple tools and guides for parents and caregivers, this campaign allows them to make smooth and supported moves toward their child's quality education.
Since the Go Early Go Forward campaign launched in March 2024, the messaging has reached over 1.2 million users, garnered over 20,000 views on video content, received more than 25,000 website visits, and directed over 8,300 users to their local ISD by completing the "Find My School" tool.
Through Rev Partnership’s regional approach, Tarrant County education leaders are working together creatively, differently, and unlike any other community in the State of Texas. We take big ideas and scale them across our region’s 750,000 students. We are invested in the success of our students, schools, and community, and we will not lose sight of that steadfast focus.
Let's Go Early, Go Forward, and Go Together! Click here to learn more:
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